Planning an ROI for a Successful WiMAX Network
Sponsored by Redline Communications

This session will be conducted by a team from Redline Communications and Senior Consultants from Yankee Group, Maravedis and WiMAX 20/20, as well as one or more service provider participants. The team will share its experience on WiMAX network planning and build out. Specific business cases will be used to illustrate how to achieve ROI in deploying WiMAX networks. Other network planning topics such as network planning tools and coverage issues will also be discussed in this session.

Targeted Audiences: Network planning staff of WiMAX service providers, system integrators and media. Limited enrollment to 50 participants.

Session Leader Dr. Philip Marshall SVP, Yankee Group

Welcome and Workshop Introduction

Fixed WiMAX is here now and already viable and profitable. Mobile WiMAX is coming but not ready for deployment in emerging markets. Initial deployments of 802.16e WiMAX technology may be used for fixed and nomadic rather than mobile broadband. There is a need to match available spectrum and licensing process to appropriate services. Availability of certified products will add future guarantees. Key considerations include time to market vs. lost revenue, cost per Subscriber vs. price of CPE, business broadband vs. consumer bundled services opportunities.

Session Leader Adlane Fellah President and CEO Maravedis Inc.

WiMAX Operator Services and Key Metrics Analysis

Corporate and Residential customers are demanding new and cost-effective wireless broadband services. This workshop session is designed to introduce service providers to customer requirements for broadband Internet access, VoIP and Video. Particularly, this session will also discuss issues around urban versus rural deployments, and wireless fixed, nomadic and mobile broadband, and assess the hype about Triple Play Services.

Maravedis will present some of the key findings of its premium WiMAXCounts Operator Tracking Service, which covers over 250 WiMAX operators across 90 countries. During this session Adlane Fellah will provide a reality check of BWA/WiMAX deployments and best practices worldwide. In particular, this session will review the following:

• What services and applications are driving the adoption of broadband wireless for residential and business customers?
• What service revenues are WIMAX operators are able to generate and what is the trend?
• Latest Q2 2008 WiMAX statistics for residential and business ARPU by region and market segment?
• How many subscribers are adopting WiMAX and at what pace?
• What are the regional differences in the business case for WiMAX?

Session Leader Dr. Philip Marshall SVP, Yankee Group

WiMAX Network Business Planning

This session helps service provider to gain insight of best practices in WiMAX network business planning. Specific business cases will be given to illustrate WiMAX network business planning process, based on operator case studies from selected countries in EMEA, including Eastern Europe, CIS, Middle East and Africa. This session will also provide a business focus on the use of spectrum. How much, why, how to optimize for spectrum for business, efficiency of use, license conditions, etc.

Session Leader Kevin Suitor VP, Redline Communications

Network Design and Services Architecture

A leading infrastructure vendor will share their insight on helping service providers to create an optimal network and service architecture. WiMAX is the first open standard designed to interface natively with other open standards (MPLS, etc.). In this session you will examine the WiMAX architecture as defined by the WiMAX Forum. WiMAX is a robust, cost-effective solution for delivering services for data, voice and video. In this session you will learn how traditional services can be delivered on a WiMAX service delivery architecture. This session will also provides the fundamentals of the Media Access Control layer in WiMAX and the features that allow WiMAX to offer Triple Play services, seamlessly, over an All-IP network infrastructure.

Session Leader Kevin Suitor VP, Redline Communications

Network Deployment and Optimization

A leading infrastructure vendor will share their insight on helping service providers to deploy and optimize their networks. In this session you will learn the importance of open standards-based management systems, seamlessly integrating your all of the elements of your network. CDR-OSS or AAA, or Greenfield, WiMAX will integrate with your requirements. In this session, the business rationale for self provisioning and installation, SLA’s and best practices for service delivery will be demonstrated.

	Workshop Leader Kevin Suitor VP, Redline Communications
	Featured Speaker Dr. Philip Marshall SVP, Yankee Group

Business Planning Workshop: Eastern Europe/Russia/CIS

The fastest growing WiMAX market in the EMEA Region includes Eastern Europe, Russia and the CiS. In many of these markets, mobile WiMAX will be positioned as a low cost method to complement to 2G mobile networks for high speed Internet access. The focus of this business planning workshop will be the go-to-market, service and pricing strategies for consumer mobile and broadband services. Redline will leverage its field experience in the region to present a fixed and nomadic wireless broadband network deployment plan and business case in Eastern Europe/Russia/CiS. Yankee Group will present its approach to business planning, with proper modeling of demand for broadband connectivity, VoIP and digital video over WiMAX.

	Workshop Leader Kevin Suitor VP, Redline Communications
	Featured Presentation Haig Sarkissian Principal Consultant, WiMAX 20/20

Business Planning Workshop: Middle East/Africa

More than 30 licensees and greenfield operators will be implementing WiMAX networks during the next year in the Middle East and Africa. Many of these operators will emphasize fixed and nomadic broadband services, including VoIP. The emphasis of this business planning workshop will be the go-to-market, service and pricing strategies for business and consumer markets. WiMAX 20/20 will leverage its WiROI business planning tool to present an informative and engaging case study of a WiMAX network initiative in the Middle East/Africa region.